My Experience as a Growth & Ops Lead @Receiptor AI

Receiptor AI is a B2B SaaS platform, developed in 2023 by its technical solofounder, that uses AI to help micro-businesses, business owners, and independents streamline their bookkeeping.

It automates the collection of receipts and invoices, both retroactively and in real-time, from email inboxes and offers a mobile scanner for capturing physical documents. The platform extracts key data from those documents, categorizes transactions, and enables exports in multiple formats, with seamless integration into accounting software like QuickBooks and Xero.

I joined at a pivotal growth stage, as we had already secured early customers and subscribers, focusing on scaling our reach and impact.

At Receiptor AI, I structured operations—including analytics—to create clarity on our performance, freeing up time to focus on growth by optimizing acquisition, conversion, retention, and strategic experimentation.

🚀 Growth Marketing (Acquisition):

• Defined & executed acquisition strategy by identifying and prioritizing the most effective growth channels based on resources, financial goals, and scalability.
• Developed a content strategy leveraging SEO & programmatic SEO, growing organic traffic from 1k to 30k visitors and ranking for 1k to 13k keywords (Ahrefs).
• Managed paid acquisition campaigns across Google Ads & Meta Ads, testing strategies with a $10k budget to balance scalability and efficiency.
• Executed cold emailing & LinkedIn outreach through A/B testing, DNS setup, and email warmups to improve engagement.
• Explored partnerships, backlink strategies (Product Hunt, communities), and developed a referral system to drive growth.
• Optimized growth metrics & attribution tracking using Google Analytics & PostHog to analyze user behavior and acquisition efficiency.

👥 Customer Success & Sales (Conversion & Retention):

• Designed and implemented a funnel strategy to optimize email marketing, customer onboarding, engagement, and testimonials.
• Managed and optimized Intercom workflows for streamlined customer support.
• Conducted customer analysis, including ICP definition, churn analysis, and user journey mapping.
• Implemented targeted emailing campaigns (CustomerIO) to boost conversion and retention.
• Led product demos & sales calls to drive customer adoption and engagement.

📊 Finance:

• Built financial models and forecasting tools, including P&L & cash flow monitoring.
• Developed budgeting & performance tracking to optimize spending and growth efficiency.
• Prepared investor updates with key financial and operational insights.

📋 Operations & Project Management:

• Structured and optimized internal operations, including Notion workflows, task planning, and team documentation.
• Implemented data-driven decision-making by integrating analytics tools such as Intercom, Stripe, and PostHog.
• Conducted competitive & market intelligence to refine strategic positioning.

🛠 Product:

• Collaborated with the tech team on product management & roadmap to enhance user experience based on feedback.
• Worked on pricing strategy, analyzing current models and suggesting optimizations.
• Conducted market research & customer analysis to inform feature development and positioning.
• Improved tracking & analytics to ensure accurate monitoring of customer interactions.