My Experience @Sungkyunkwan University

I developed and implemented advanced digital marketing strategies, mastering tools like SEO, social media analytics, and content marketing to enhance engagement and conversions. Through real-world cases, such as Accor and Marriott, I refined my ability to manage brand equity and positioning. The course deepened my understanding of both outbound (search ads, banners) and inbound marketing (SEO, influencer campaigns), teaching me to leverage data-driven insights for effective, optimized marketing.

Alongside studying South Korea’s business landscape—spanning the rise of K-beauty, K-pop, and the tech-driven, mobile-friendly market—I also took Korean language courses to better understand the cultural and consumer nuances. This deepened my ability to navigate the local regulatory environment and the Korean startup ecosystem. Additionally, my cross-cultural collaboration skills were enhanced through teamwork, enabling me to effectively bridge cultural divides and apply diverse perspectives in strategic problem-solving.

I gained hands-on experience with financial modeling and advanced equity valuation techniques, including Discounted Cash Flow (DCF) or Comparable Company Analysis (CCA), and precedent transactions. I learned to critically analyze financial statements and market data to assess a company’s intrinsic value and investment potential. Additionally, the course provided insights into international finance, covering key concepts such as foreign direct investment, exchange rates, and macroeconomic factors that influence global markets, enabling me to understand and navigate complex international financial environments.

I gained practical experience in applying key algorithms (logistic regression, nearest neighbor, clustering, decision trees, PCA, ANN, random forests) to real-world problems, including predictive analytics and NLP. I also worked on social network analysis and text mining projects, enhancing my ability to extract insights from unstructured data. Additionally, I explored the ethical implications of AI technologies and stayed updated on the latest advancements in AI and machine learning to drive innovation in various domains.

I honed strategic planning skills by applying corporate strategy frameworks and conducting competitive analysis. I explored key concepts like corporate advantage, diversification, and organizational design, while studying case examples from Disney, Nestlé, and Alphabet.

I developed skills in managing team dynamics, conflict resolution, and fostering efficiency in both global and virtual teams. Through negotiation simulations and case studies, I gained hands-on experience with strategies, persuasion techniques, and navigating biases to achieve successful outcomes.